Are environmentalists using the wrong strategy about climate change?
You can sympathize with owners of beachfront property for not wanting to face the fact that their homes are doomed, but legislating "head in the sand" policies is just nuts.
This makes me wonder if environmentalists are using the wrong strategy about climate change. Many years ago as a young ad copywriter, I learned the principle that you should never present your product as the solution to a problem that is too horrible to contemplate.
So, for example, filtered cigarettes weren't marketed as a way to prevent lung cancer: the ads talked about preventing those unsightly nicotine stains on your fingers. Or they ignored the issue entirely.
With climate change, we truly have a problem that is too horrible to contemplate. So maybe activists should talk about stopping it so you won't have to worry about getting your shoes damp as you walk on the beach.
It seems it couldn't work any worse than telling us we're all going to die is working.
Labels: climate change